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Regional Tourism
In January 2007 the South West Corridor Development Foundation (SWCDeF) requested an investigation of the current status and the use of the Fun Coast brand. The Fun Coast concept had been initially developed and supported by SWCDeF.
The subsequent investigation determined that the group involved with the Fun Coast concept, the South West Metropolitan Marketing Association Inc, still existed even though it had not met for years. Discussion with stakeholders on options for regional promotion led to an undertaking by SWCDeF and the South West Group to convene a Tourism Forum and to issue invitations through tourism bodies and chambers of commerce.
A small working group was established consisting of Stacey Graham (Tourism Rockingham) Kevin Dorotich (City of Rockingham and SWCDEF), Peter Schifferli (Town of Kwinana and SWCDEF) and Chris Fitzhardinge (South West group and SWCDEF).
The approach to be taken was discussed with John Longley (Fremantle Chamber of Commerce and Experience Perth), Lesleigh Clarke (WA Tourism Commission) and Noeleen Pearson (Experience Perth).
Sue Pickering from Challenger TAFE offered to assist with background information and operating the event. Scott Hewitt from the Rockingham Visitor Centre also offered to assist with registrations and operating the event.
The event was publicised through the Melville Cockburn Chamber of Commerce, the Fremantle Chamber of Commerce, the South Coast Regional Chambers of Commerce, Tourism Rockingham and the Combined Small Business Association of WA.
A Tourism Forum was held at the Cruising Yacht Club at Rockingham on Thursday September 20, 2007 facilitated by Gerry Gannon.
The event was attended by over 40 representatives of the tourism industry, small business, tourism training, government bodies and industry associations.
A further Forum will be convened in 2009 at the City of Cockburn.
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